Papabubble the artisan candy shop in Yokohama was designed by japanese designer Yusuke Seki collaboration with Jaime Hayon.
Regarding to “Papabubble ” Yokohama launch.Yokohama brunch is the third shop in Japan.The difference between this shop and most others is that it is especially design focused.Up until now, Papabubble shop has been a designed based on a laboratory style.However, this latest store was designed by Yusuke Seki with Jaime Hayon, andyou can trace their strong and unique design values in the fine decorative details of the work.
The location is an office area in Yokohama – a bay nearby Tokyo – and the storewas lacerated street level of a building which was built about forty years ago, which meant Seki needed to embark upon extensive renovation to the building. In emphasizing the new aspects of this design, Seki managed to create a strong correlation between INSIDE / OUTSIDE method.
Not only designing focus on interior design as physical territory of place to illuminate, but also Yusuke was integrate all relevant material such as location, architecture skin, time.
Using same element retrospectively, Yusuke create explore and cross over time scale but also interior wall are being part of facade and continually.
For the purposes of continuity, Seki found and used the same tile material which was use on out side wall forty year ago.This helps the outside wall for the interior wall, helping to ensure the authentic facade of the original building.
Because Seki’s space are seems simplicity and design focus on presence of space, Jaime took on the challenge of decorating the space in a way that added a stronger sense of character and identity. Ordinarily, Papabubble stores use laboratory tools to demonstrate the experimental process of making candy, but on this occasion Jaime design these tools deliberately with more personality and defined detail such as windows, utensils、Bottles are designed by Jaime,was
inspired from the performance of candy by artisans.
Eespecially the bottles are normally icon of Papabubble store, but this time, These are one-off original made by Massimo Lunardon from venice.
These stunning crystal glasses are coloured by range type of liquid, this made the difference of design from other Papabubble brunch in all over the world.
Yusuke Seki is a Tokyo based Designer.
Contact email :
Studio adress :
♯703 3-27-9 Gohongi
Zip 153-0053 Japan