Yusuke Seki

yokohama_main

Project Information

Open Month / Year
January, 2012
Photographer
Takumi Ota
Client
Papabubble.jp
Web
http://www.papabubble.jp/
Location
Yokohama, Japan

Papabubble Yokohama

Papabubble the artisan candy shop in Yokohama was designed by japanese designer Yusuke Seki collaboration with Jaime Hayon.

Regarding to “Papabubble ” Yokohama launch.Yokohama brunch is the third shop in Japan.The difference between this shop and most others is that it is especially design focused.Up until now, Papabubble shop has been a designed based on a laboratory style.However, this latest store was designed by Yusuke Seki with Jaime Hayon, andyou can trace their strong and unique design values in the fine decorative details of the work.

The location is an office area in Yokohama – a bay nearby Tokyo – and the storewas lacerated street level of a building which was built about forty years ago, which meant Seki needed to embark upon extensive renovation to the building. In emphasizing the new aspects of this design, Seki managed to create a strong correlation between INSIDE / OUTSIDE method.

Not only designing focus on interior design as physical territory of place to illuminate, but also Yusuke was integrate all relevant material such as location, architecture skin, time.
Using same element retrospectively, Yusuke create explore and cross over time scale but also interior wall are being part of facade and continually.
For the purposes of continuity, Seki found and used the same tile material which was use on out side wall forty year ago.This helps the outside wall for the interior wall, helping to ensure the authentic facade of the original building.

Because Seki’s space are seems simplicity and design focus on presence of space, Jaime took on the challenge of decorating the space in a way that added a stronger sense of character and identity. Ordinarily, Papabubble stores use laboratory tools to demonstrate the experimental process of making candy, but on this occasion Jaime design these tools deliberately with more personality and defined detail such as windows, utensils、Bottles are designed by Jaime,was

inspired from the performance of candy by artisans.
Eespecially the bottles are normally icon of Papabubble store, but this time, These are one-off original made by Massimo Lunardon from venice.
These stunning crystal glasses are coloured by range type of liquid, this made the difference of design from other Papabubble brunch in all over the world.

yusuke seki: papabubble - the candy shop, yokohamaPapabubble by Yusuke Seki and Jaime Hayón - Dezeen
Yusuke Seki + Jaime Hayon: candy shop - News - DomusMOCO LOCO Galleries | Papabubble Candy Shop by Yusuke Seki and Jaime Hayon

Yusuke Seki


About


 
Yusuke Seki is a Tokyo based Designer.

His approach to design challenges is to conceptualise and revaluate into irreplaceable design with new interpretations. His designs embrace simplicity and minimalism at first glance and his inspiration comes directly from aspects which already exist within the context: such as materials, location, histories; all gathered and represented through the formal design approach. The function is essential in his design but through his work he focuses on facts and phenomena from the environment, including the essential design methods from the past, passed through to the future.

 

He was born in 1978 and has worked for the Interior Design Office in Tokyo, as well as a number of corporate clients such as AU, Sony. Yuseki’s has also worked independently on design products and architectural space design, and many of his works have been exhibited at the Milan Salone, Designer’s block, the Tokyo Style Exhibition, Stockholm Furniture and Light Fair. After establishing his own studio in 2008, he has designed for a variety of spaces, such as shops, fashion boutiques, candy stores and hair salons, etc.

 


Contact email :
info@yusukeseki.com

 


Studio adress :
♯703 3-27-9 Gohongi
Meguro-ku Tokyo
Zip 153-0053 Japan

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