Yusuke Seki


Project Information

Open Month / Year
Takumi Ota
Nakagawa Masashichi Shoten Co., Ltd.
Tokyo, Japan

_Nakagawa Masashichi Shoten-gai_

The japanese utensils shop as central market which introduce for rediscovering variety of local brands.

“Shoten-gai ” refers to a shopping market street, located within the centre of a town in Japan. Our Client NMS Co., Ltd.. began producing traditional fabrics 300 years ago, and over the years have gathered more and more Japanese local products which they have introduced to the marketplace through their own shops. This particular shop “Nakagawa Masashichi Shoten-gai ” is a case study, in which relocated and individual locals have built a shopping market in the centre of Tokyo. Each shelf stands represents a different brand covering a variety of districts throughout Japan. In this case, Seki reflect this method into design concept which is “Shops in the shop as market” as these brands in a shop called “Shoten-gai” The electrical signboards are essential element of “Shoten-gai”. In general individual shops on the street are unified by same characteristic signboard which categorized by area and this identify locality. Seki refrect this element into his design and ornamented on each display shelves to consolidate.

The shop was setup in the central section of a corridor space in a midtown Tokyo shopping-mall. In the same way that a city grows and develops by accumulating its people and building up the number of individual shops in one particular area, this shop was designed to reflect a growing market street, within a city central precinct. The layout includes an array of utensils, furniture displays, categorized brands of socks, handkerchiefs, and house hold products; whereas the middle shelves are multifunction display areas meant to resemble central square.

To visualized this “Shoten-gai ” as a shop, this emerging local stores extended more and more on the street and became market. He kept the factor such as floor, sealing, walls around this location as city landscape and integrate and transform into the part of his design concept.

Yusuke Seki


Yusuke Seki are Japan based Design team.

Their approach to design challenges is to conceptualise and revaluate into irreplaceable design with new interpretations. His designs embrace simplicity and minimalism at first glance and his inspiration comes directly from aspects which already exist within the context: such as materials, location, histories; all gathered and represented through the formal design approach. The function is essential in his design but through his work he focuses on facts and phenomena from the environment, including the essential design methods from the past, passed through to the future.


The Great Indoors Award 2015

The American Architecture Prize 2016 Platinum Award

The German Design Award 2017


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Studio adress :


Tokyo office:
♯703 3-27-9 Gohongi
Meguro-ku, Tokyo
Zip 153-0053 Japan


Kyoto office:
460 Daikoku-cho
Inokuma-Dori Kamigyo-ku, Kyoto
Zip 602-8245 Japan