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	<title>Yusuke Seki</title>
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		<title>Otsuka Gofukuten</title>
		<link>http://yusukeseki.com/works/otsuka-gofukuten/</link>
		<comments>http://yusukeseki.com/works/otsuka-gofukuten/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 17:30:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[works]]></category>

		<guid isPermaLink="false">http://yusukeseki.com/?p=318</guid>
		<description><![CDATA[This store is located at the feet of Yasaka Shrine (八坂神社, Yasaka-jinja), once called Gion Shrine which is a Sh [...]]]></description>
				<content:encoded><![CDATA[<p>This store is located at the feet of Yasaka Shrine (八坂神社, Yasaka-jinja), once called Gion Shrine which is a Shinto shrine in the Gion District of Kyoto, Japan.</p>
<p>This building was constructed 70 years ago, and has been a Tofu (Japanese bean curd) store in the past.<br />
Gofuku (another world: Kimono) is a traditional cloth which has varying price, range, qualities, which can sometimes confuse the customer. Even Japanese people would wear Kimonos in everyday life in bygone eras, nowadays we only wear for special occasions, as it has a recent reputation as a garment reserved for high society to wear to special, formal events.</p>
<p>The store purpose is to re-introduce Kimono culture. It has a clear 3-step price system to allow new customers to choose the suitable product, and to compare to other pre-existing traditional kimono stores. On the second floor, it opens up as a gallery space with kimono related modern art and a design works exhibition.The main design concept uses aspects from the past and introduces new hand craft towards a new design for the future.</p>
<p>The Interior design consists of 3 types of showcases according to the price range, frame and type of composite of Kimono. The other kimono products are displayed on original designed shelves with knotted feet. The design method explores diachronic aspects such as materials, stories location, architecture and function to translate and add value through design approach.The white tiles are from original Tofu store. The walls in all directions are covered by white tiles Yusuke has curved to add new textures, which give the appearance of new surfaces from the layered inside material. This process makes the accurate grid become more characteristic and organic like a hand drawing.The coloured stones are incorporated under the floor, and original old fashion glasses are fixed into the windows to demonstrate the history of the building.</p>
<p>All the aspects have a story and contribute to the overall store details. They take on a new life, having been a relic of the past &#8211; mirroring the theme of this new approach to Kimono design and wear.</p>
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		<title>Papabubble Amsterdam II</title>
		<link>http://yusukeseki.com/works/ppbbl-ams2/</link>
		<comments>http://yusukeseki.com/works/ppbbl-ams2/#comments</comments>
		<pubDate>Thu, 31 May 2012 15:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[works]]></category>

		<guid isPermaLink="false">http://yusukeseki.com/?p=123</guid>
		<description><![CDATA[The Glass stands center of the candy shop, it reflect the sight from out side and these refections illustrate  [...]]]></description>
				<content:encoded><![CDATA[<p>The Glass stands center of the candy shop, it reflect the sight from out side and these refections illustrate glass wall as visible curtain which changes according to weather and surrounding environment substance.<br />
Reflection on the glass in the night time is very clear almost no existence in the space, the place itself become skeleton and disappear in the space.</p>
<p>From the storefront, you can see through to the back garden, even there are layer in between. These glasses are works as fuctional devision in interior, however as one store, to make this space as a part of the public litually and phisically this suppose to be part of street.</p>
<p>Because of building style is amsterdam school, the interior side wall are outside wall of the house next to this. Seki kept this texsture as it is keep a evidence of the building story as well as playing inside/ outside method. Believing this outside method is to be part of open to public continuously.</p>
<p>The store location is hearts of Amsterdam, as japanese architect Seki shows japanese substance into the detail on dutch architecture seamlessly. Japanese products brand MUJI furniture is supported and also slide door, storage door hole grab, simply add placid sign decorate the store with dutch context.</p>
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		<title>Papabubble Yokohama</title>
		<link>http://yusukeseki.com/works/ppbbl-yokohama/</link>
		<comments>http://yusukeseki.com/works/ppbbl-yokohama/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 15:00:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[works]]></category>

		<guid isPermaLink="false">http://yusukeseki.com/?p=181</guid>
		<description><![CDATA[Regarding to &#8220;Papabubble &#8221; Yokohama launch.Yokohama brunch is the third shop in Japan.The differen [...]]]></description>
				<content:encoded><![CDATA[<p>Regarding to &#8220;Papabubble &#8221; Yokohama launch.Yokohama brunch is the third shop in Japan.The difference between this shop and most others is that it is especially design focused.Up until now, Papabubble shop has been a designed based on a laboratory style.However, this latest store was designed by Yusuke Seki with Jaime Hayon, andyou can trace their strong and unique design values in the fine decorative details of the work.</p>
<p>The location is an office area in Yokohama &#8211; a bay nearby Tokyo &#8211; and the storewas lacerated street level of a building which was built about forty years ago, which meant Seki needed to embark upon extensive renovation to the building. In emphasizing the new aspects of this design, Seki managed to create a strong correlation between INSIDE / OUTSIDE method.</p>
<p>Not only designing focus on interior design as physical territory of place to illuminate, but also Yusuke was integrate all relevant material such as location, architecture skin, time.<br />
Using same element retrospectively, Yusuke create explore and cross over time scale but also interior wall are being part of facade and continually.<br />
For the purposes of continuity, Seki found and used the same tile material which was use on out side wall forty year ago.This helps the outside wall for the interior wall, helping to ensure the authentic facade of the original building.</p>
<p>Because Seki&#8217;s space are seems simplicity and design focus on presence of space, Jaime took on the challenge of decorating the space in a way that added a stronger sense of character and identity. Ordinarily, Papabubble stores use laboratory tools to demonstrate the experimental process of making candy, but on this occasion Jaime design these tools deliberately with more personality and defined detail such as windows, utensils、Bottles are designed by Jaime,was</p>
<p>inspired from the performance of candy by artisans.<br />
Eespecially the bottles are normally icon of Papabubble store, but this time, These are one-off original made by Massimo Lunardon from venice.<br />
These stunning crystal glasses are coloured by range type of liquid, this made the difference of design from other Papabubble brunch in all over the world.</p>
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		<title>Papabubble Shibuya</title>
		<link>http://yusukeseki.com/works/ppbbl-shibuya/</link>
		<comments>http://yusukeseki.com/works/ppbbl-shibuya/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 14:57:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[works]]></category>

		<guid isPermaLink="false">http://yusukeseki.com/?p=226</guid>
		<description><![CDATA[Papabubble &#8211; Caramels Artesans started in Barcelona in 2004, and has since launched all over the world.T [...]]]></description>
				<content:encoded><![CDATA[<p>Papabubble &#8211; Caramels Artesans started in Barcelona in 2004, and has since launched all over the world.The candies are all handmade and demonstrate the process of makingcandy for customers, and in doing so, entertaining kids and adult viewers alike. The shop design resembles a laboratory and shows off the finely presented handmade look of these experimental candies.<br />
This is the second store in Japan and his first project working for Papabubble.</p>
<p>The laboratory style interior is typical Papabubble, welcoming visitors with an introduction to the candy making process. At the Shibuya brunch, to explore this style of shop to Tokyo, his challenge was focused on the interior design aspect relating to function, as a way of illustrating the facade&#8217;s peculiar dynamic of the minimalistic architecture.</p>
<p>Bright coloured walls inside help illustrate the facade. The colour is related to the function and temperature of the space. The bright red walls of the room reflect the candy heating process, whilst the calm blue cored walls of the kitchen where the candy craftsmen create and assemble the final forms, illustrate the process of cooling down.<br />
The wooden shelf covered wall adds another layer to the solid surface on the front of the original irregular wall. The shelves themselves create extra storage space within this small store, upon which a layer of varying seasonal candies are displayed, as well as adding to the overall atmosphere of space. The shelves&#8217; character changes according to whether they are filled with candy flowers, jewelry, or tiny fruit slices created by artisans each day.</p>
<p>Achieving a sense of stillness with the interior design, creates a marked contrast with the motion that comes from the activities within the store from entertaining the visitors.</p>
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		<title>TEMPT</title>
		<link>http://yusukeseki.com/works/tempt/</link>
		<comments>http://yusukeseki.com/works/tempt/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 15:00:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[works]]></category>

		<guid isPermaLink="false">http://yusukeseki.com/?p=259</guid>
		<description><![CDATA[Tempt is a fashion boutique located in Toyama city in Japan.The store&#8217;s location is out in the middle of [...]]]></description>
				<content:encoded><![CDATA[<p>Tempt is a fashion boutique located in Toyama city in Japan.The store&#8217;s location is out in the middle of nowhere, within the countryside region of Toyama pref. There are no buildings, street lights or traffic signals near by. When the sunrises a black box appears and shows an awareness of a presence in the field. From the the other side, the store disappears into the darkness gradually, as the sunsets and night time begins.</p>
<p>The design concept was to show contrast between opposites: such as black and white, inside and outside, day and night, sparseness and density (regardless of the presence or absence of something); and to use the space in the middle as a way of showing the experience between the two opposite sides of the architectural design. Colourful clothes are fitted into the framed box inside another black solid box. This renders the layers of perspective and distance to items dependent on where you view them from.</p>
<p>To design the void space in between functional space and outside is important. It incorporates Nokishita aesthetics; emphasising corridor space between outdoor and indoor, whilst belonging to both sides, which is also taken from Japanese traditional aesthetics. At this store, changing the purpose of the space effects how customers interact and react to it. It could also be seen as a waiting room, show room that is open to the public as well as a private storage space. The design purpose for this space is to highlight the contrast with a clothes display room, and to have an objective point of view to the other side.</p>
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